Dynamic pricing with CPQ: Automate complex sales

The Challenge of Complex Pricing in B2B Sales

In the fast-paced world of B2B sales, pricing is more than just assigning a number to a product or service. It involves multiple factors like volume discounts, contract-specific pricing, market fluctuations, and customer-specific negotiations.

The more complex the pricing structure, the more difficult it becomes to manage efficiently without errors or delays. Many companies still rely on spreadsheets and manual approval processes, leading to slow responses, inconsistent pricing, and lost revenue opportunities.

Mistakes in selecting the right product and service combinations can cut into margins, and slow quote and order approvals might send customers to competitors. This outdated approach results in pricing inefficiencies that directly impact competitiveness.

Why Traditional Pricing Methods Are Becoming Expensive

Traditional pricing methods are no longer just inefficient—they’re actively costing businesses time, revenue, and market opportunities. As pricing complexity increases, relying on outdated manual processes slows down sales cycles and creates inconsistencies that impact profitability. Here’s why sticking to traditional pricing can be expensive:

• Slow Quote Approvals: Sales teams wait for approvals, causing delays that drive prospects to competitors.
• Inconsistent Pricing: Manually managing discounts and pricing rules leads to errors and lost margins.
• Limited Scalability: As businesses grow, maintaining pricing across multiple sales channels, in multiple countries with different languages becomes increasingly complex.
• Compliance Risks: Without automated pricing governance, errors can lead to legal and regulatory issues, again slowing down approvals, putting potential revenue at risk.

So, what is the solution? One of them might be Configure, Price, Quote (CPQ) software, a game-changer for businesses looking to automate complex pricing at scale, while also maximizing revenue and efficiency.

Consequences of Failing to Automate Pricing

Businesses that fail to modernize their pricing strategies face significant risks, especially considering how internal inefficiencies, rising operational costs, and investor expectations for scalable, data-driven profitability put pressure on companies to optimize revenue. Here are some consequences to consider:

1. Lost Revenue Opportunities – Manual pricing calculations often result in excessive discounting or underpricing, directly impacting profitability.
2. Customer Churn – Slow and inconsistent pricing experiences lead customers to seek faster, more transparent solutions from competitors.
3. Operational Inefficiency – Relying on manual processes increases workload, leading to employee burnout and missed sales opportunities.
4. Increased Pricing Errors – Inaccurate pricing can result in contract disputes, chargebacks, and financial losses.
5. Sales Availability – Without automated pricing and configuration tools, sales teams struggle to have up-to-date product configurations and pricing available around the clock, leading to missed opportunities and delayed responses to customers.

Companies that continue to struggle with these challenges are at a competitive disadvantage, especially in industries with rapid pricing fluctuations and complex deal structures. 

Sales in CPQ: Flawless, Dynamic and Fast

CPQ software eliminates pricing inefficiencies by automating dynamic pricing calculations, ensuring consistency, and streamlining approvals. Here's how:

Real-Time Dynamic Pricing Adjustments

CPQ systems integrate with external data sources, such as market trends, competitor pricing, and real-time supply chain costs, to automatically adjust pricing. This ensures businesses remain competitive while protecting their margins.

Example: A software company offering tiered SaaS pricing can adjust its rates based on customer usage patterns, competitor pricing, and special promotions—without requiring manual intervention.

Automated Approval Workflows

Traditional pricing approvals slow down sales cycles. CPQ software predefines discount thresholds and pricing rules, allowing instant approvals for standard pricing scenarios while routing complex deals for higher-level approvals.

Example: If a sales rep applies a 10% discount that falls within the company's approved range, the CPQ system automatically processes it. If a 20% discount is requested, it triggers an approval from a sales manager.

Advanced Pricing Models for Complex Deals

Businesses with diverse pricing strategies—such as subscription-based pricing, volume-based discounts, or bundling options—can implement sophisticated pricing rules within CPQ software. This ensures every deal is structured to maximize revenue and profitability.

Example: A manufacturing company selling customized machinery can use CPQ to automatically calculate volume discounts, add-ons, and optional service packages based on customer preferences and order size.

Consistent Pricing Across All Sales Channels

Whether sales occur via direct sales teams, partner networks, e-commerce platforms, or self-service portals, CPQ ensures pricing consistency.

Example: A global industrial supplier ensures its direct sales team, resellers, and online customers all receive the same pricing, avoiding conflicts and confusion.

Guided Selling for Sales Reps

CPQ software simplifies complex product configurations by guiding sales reps through the pricing process. This eliminates the need for constant back-and-forth with pricing specialists.

Example: A telecom provider offering customized data plans uses CPQ to recommend optimal package options based on customer size and usage.

How CPQ Transforms Daily Sales Workflows

Without CPQ:

• Sales teams manually look up pricing in spreadsheets, often leading to errors.
• Approvals take days, causing frustration for both sales reps and customers.
• Customers receive inconsistent pricing, leading to trust issues.

With CPQ:

• Quotes are generated instantly with the most up-to-date pricing.
• Discount approvals are automated, reducing bottlenecks.
• Customers receive accurate, consistent quotes, improving satisfaction and conversion rates.
  
  

Why XaitCPQ Is the Ideal Solution for Complex Sales

Among the many CPQ solutions available, XaitCPQ stands out as a powerful tool designed to handle dynamic and complex pricing without slowing down. Here’s why XaitCPQ might be the right choice for your business:

Seamless Integration with Your Sales Ecosystem

XaitCPQ integrates seamlessly with CRM, ERP, and e-commerce platforms, ensuring smooth data flow across all systems for a seamless quoting process. 

Customizable for Any Industry

Whether you operate in manufacturing, software, healthcare, or financial services, XaitCPQ adapts to your industry’s pricing needs with configurable pricing rules and templates.

Scalability for Growing Businesses

As your business expands, XaitCPQ scales with you, handling increased pricing complexities without slowing down performance.

Real-Time Reporting and Analytics

Gain insights into pricing trends, discount patterns, and profitability metrics, helping leadership make data-driven pricing decisions.

Future-Proof Your Pricing Strategy with CPQ

Dynamic and complex pricing no longer needs to be a bottleneck. CPQ software automates pricing calculations, accelerates quote generation, and enhances sales efficiency—all while ensuring consistency and profitability.

For businesses looking to optimize revenue, improve customer satisfaction, and gain a competitive edge, implementing CPQ is a must.