Customer story:

SOCOTEC significantly increases their win rate using XaitProposal

SOCOTEC, an industry leader in the building and infrastructure sectors, has increased their ability to deliver a greater number of on-brand, quality commercial documents. This has contributed to a technical score rise in rankings and a significant increase in their win rate, now reaching 53% for the Bidding Department.

Business outcomes:

  • Bidding more tenders
  • Increased technical brief quality
  • Proper graphic charter use
  • Greater content clarity
SOCOTEC-logo-c-cropped

Region
France

Company size
11000

Industry
Construction

Solution
XaitProposal

Decentralized Team Limited Client Impact

SOCOTEC, a major player in TIC for the construction and infrastructure sectors, faced several frustrating challenges that echo through the construction industry. A decentralized organization led to a high degree of deliverable diversity and risk.

  • Work Silos. “The organization was decentralized, allowing each individual to draft their offers using tools like Word, Excel, or PowerPoint. This resulted in disparities in offer design and in the proper use of our graphic charter.” Guillaume BOUAZIZ, Sales Director
  • Brand Management. “At the same time, we undertook a redesign of our brand identity and were looking for a tool to consistently deploy our new visual identity.”
  • Inefficiency. “Our ambition was to increase our ability to respond to a greater number of tenders to support the company's growth, particularly in public and private procurement.”

About SOCOTEC

SOCOTEC Group, a leader in construction inspection and a major player in TIC for the construction and infrastructure sectors, the SOCOTEC Group has 200,000 clients with operations in 26 countries, 11,300 employees and over 250 external recognitions. Key figures, in France: 5,500 technicians and engineers, 190 locations, 200,000 customers

“The software's ergonomics and the Q&A functionality were decisive factors in choosing XaitProposal. The tool has become essential for back office writers and support functions.”

– Guillaume Bouaziz, Directeur Commercial France at SOCOTEC Construction & Immobilier

Guillaume-Bouaziz-SOCOTEC-bw-646x646

“The Benefit is Real”

SOCOTEC has ditched the work silos and brand and offer inconsistencies for a centralized process that saves time and improves quality. Today, they deliver more quality, on-brand technical memoranda, framework contracts, and public-private referencing agreements faster with XaitProposal

  • Efficiency. “The Q&A feature truly helps structure responses and guide content based on the client's requirements.” said Mr. BOUAZIZ
  • Content Quality. Our increased understanding of client needs allowed us to adjust our content, contributing to a significant increase in the win rate, now reaching 53% for the Bidding Department,” said Mr. BOUAZIZ
  • Consistent Quality. “The evolution is evident: even in cases where we didn't secure a contract, our technical score has risen in rankings.”
  • Presentation. “We are very satisfied because our clients notice an ease of reading in our deliverables. They observe greater clarity in the presentations of our human and material resources, a better transcription of our methodology, as well as a deep understanding of their challenges,” continued Mr. BOUAZIZ

A “User Oriented” Solution

XaitProposal’s smart document builder combines intuitive step-by-step questionnaires with your content library to deliver on-brand, high-impact bids. Ideal for decentralized teams who want to get more bids out the door without sacrificing quality.

  • User Centric. “The tool's philosophy is user-oriented and focuses on offer drafting.”
  • Q&A. “Without hesitation, the Q&A functionality, which is a truly differentiating element.”
  • Outline Mode. “The outline mode, which allows us to adapt to the client's requirements in the case of a prescribed outline, a major asset for responding to bids.”
  • Adoption. “An adaptation period is required, but the benefit is real: technical memoranda have gained in quality, professionalism, and have conveyed the renewal of our image.”
  • Team. “The team is attentive, facilitative, and proactive. We had a lot of content and tight deadlines. We needed to move quickly. The teams were of great assistance in coordinating efforts and adhering to the project schedule.”
XaitProposal screen mockup with logo

“The software's ergonomics and the Q&A functionality were decisive factors in choosing XaitProposal. The tool has become essential for back office writers and support functions.”

– Guillaume Bouaziz, Directeur Commercial France at SOCOTEC Construction & Immobilier

Evidence of Efficiency and Quality

After using XaitProposal for over five years, SOCOTEC has saved significant time to increase their bid volume. As a result, they are delivering a greater number of on-brand, quality documents contributing to their increase in win rate.

  • Higher Win Rate. “Our increased understanding of client needs allowed us to adjust our content, contributing to a significant increase in the win rate, now reaching 53% for the Bidding Department.”
  • Higher Technical Rankings. “Even in cases where we didn't secure a contract, our technical score has risen in rankings.”
  • Client Satisfaction. “Our clients notice an ease of reading in our deliverables. They observe greater clarity in the presentations of our human and material resources, a better transcription of our methodology, as well as a deep understanding of their challenges.”
  • Best Practices. “It has facilitated the sharing of best practices and content structuring, enabling better contextualization of offers and a more impactful presentation for our clients.”

With XaitProposal, SOCOTEC’s Bidding Department has centralized and streamlined their commercial document drafting process. This has brought consistency to their offer and design quality and clients are taking notice. Volume, quality and consistency is up, and so are technical score rankings and win rate.

That’s a good thing considering their passion for innovation and recent announcement of record growth for 2024.

Related Customer Stories