Leon Grosse Responds Faster to Tenders

Leon Grosse, one of the leading actors in the French civil engineering and construction market, has streamlined the design and development of commercial bids for their various communities of writers and contributors.

This comprehensive, structured approach facilitates more tailored, on-brand bid construction faster, and clients are taking notice. 

Business outcomes:

• Integrated visual identity
• Quicker responses to tenders
• Professional, quality content
• Very satisfied client feedback

No Structured Approach

Leon Grosse, faced several frustrating challenges that echo through the construction industry. For example, inconsistent offers and a lot of time wasted with inefficient tools. 

• Inconsistent Offers. “There were as many different types of offer as there were agencies, good ideas here and there but no structured approach,” said Elisabeth Morize, Marketing Project Manager.
• Wasted Time. “Copywriters were wasting a lot of time, particularly in Word, copying and pasting from previous offers, with all the attendant risks of unsatisfactory results."
• Multiple Versions. “There are no more multiple versions like in Word, which is the best way to get tangled up."
• Brand Discrepancies. Each department had a brand identify, making it difficult to maintain consistency across offers, or disseminate new identities. 

“Very Satisfied Feedback from Customers”

The Leon Grosse team had one common objective: help boost sales performance.

“The approach with XaitProposal coincided with a more global sales approach, in particular the creation of a marketing department. We wanted to harmonize our offerings, promote relevant content and best practices, and ensure quality rendering. Our aim was to add even more value to our offers in the eyes of the client."

Today, they deliver more quality, on-brand bids faster with XaitProposal.  

• Saves Time. “The collaborative module makes it possible to work faster and deliver contracts on time."
• Consistent Brand Charter. “Helps to establish the Léon Grosse brand image. The message is consistent and the charter is harmonious."
• Quality Content. “We aimed to standardize offers, highlight relevant content and best practices, and achieve quality outcomes. Our goal was to bring even more value to our offers in the eyes of the client."

“Just a Few Clicks” Solution

XaitProposal’s smart document builder combines intuitive step-by-step questionnaires with your content library to deliver on-brand, high-impact bids. Ideal for decentralized teams who want to get more bids out the door without sacrificing quality.

• Guided Development. “The tutorial approach of the tool. The MCQ has two advantages: on the implementation and administration side, the MCQ allows you to ask yourself the right questions about the structure and structure of our offers. On the user side, in just a few clicks you can pre-construct an offer that just needs to be customized."
• Outline Mode. "My big favorite is the outline mode. If the client asks for A B C D... the outline mode lets you drag and drop and rewrite the exact words in the right direction."
• Q&A. “The Q&A format significantly facilitates tailored construction; just select the different contract parameters, and it's done: the information is secured, and the result is very satisfying, much more modern than before."
• Branding Consistency. “We thus created an identity for each department to maintain consistency: group identity / construction identity... each with its color codes and visual universe. The tool allows for the rapid dissemination of these new identities, a real plus for brand consistency."
• Employment Contracts. “More than 100 employment contracts have already been drawn up in XaitProposal using this new format. All you have to do is select the various parameters of the employment contract and that's it: the information is secure and the result is very satisfactory, much more modern than before."
• Annual Report. “The CSR Department uses XaitProposal for the DPEF, Extra-Financial Performance Statement, accompanying our annual report. This qualitative document is consistent across all our supports."
• Reference Sheets and Resumes. “Commercially, we also created a template for our reference sheets and resumes."
• Ongoing Improvements. “What's more, XaitProposal is constantly improving. It's great to see features that are becoming more and more practical and making our daily lives easier."

Evidence of Efficiency and Quality

Since implementing XaitProposal, Leon Grosse ditched time-wasting process steps, changed its visual identity, developed master solutions used by 160 writers and 20 contributors, and shared best practices across departments.

As a result, they are delivering bids faster, and adding even more value to their offers in the eyes of their clients.

• Quality Outputs. “The quality of the output is very good; it looks highly professional. Once the visual identity is integrated, the user no longer has doubts."
• Faster Responses. “The collaborative module allows for quicker responses to tenders."
• Harmonious Image. “The tool has truly helped in aligning the company's commercial and marketing culture. XaitProposal solidifies Léon Grosse's brand image. The message is consistent, and the identity is harmonious."
• Client Satisfaction. “We have received very satisfied feedback from clients. In our satisfaction surveys, the quality of our offers emerged spontaneously."

With XaitProposal, Leon Grosse has swapped more traditional tools and methods for a comprehensive, structured approach that facilitates collaboration, best practices, and results. This has brought consistency and harmony to their bids and solicited very satisfied feedback from their customers. 

That’s a good thing considering in 2024 they became the first construction company to join the “Best Workplaces France" of Great Place To Work!

About Leon Grosse
A committed player in construction since 1881, Leon Grosse is diversifying into real estate and ecological and societal transition solutions, to better respond to the challenges of our sector and the urban planning of tomorrow. Anchored as close as possible to the territory, they develop their activities as a diversified construction group thanks to the presence of 50 agencies and subsidiaries, spread across 22 locations. Their 2,700 employees work every day on their own scale to leave a mark that everyone can be proud of.

About Elisabeth Morize
Elisabeth Morize is Marketing Project Manager at Leon Grosse. She contributes to commercial performance by responding to customer challenges and developing ergonomic digital solutions that save time for users.